Bod Australia Limited ("Bod", ASX: BDA) has successfully launched its first CBD products to market in the UK. Products are now live in the United Kingdom under new premium brand CBII (www.cbii-cbd.com). This is part of the Company’s collaboration and exclusive licencing agreement with Health & Happiness Group Ltd.
What is CBII?
CBII has been established as a new H&H Group brand to distribute, market and sell premium CBD and hemp products to consumers. The CBII product suite includes a range of full spectrum CBD oil products derived from European Good Manufacturing Practice (GMP) hemp extracts in varying strengths (100mg, 200mg and 500mg).
How will sales be generated?
The products are currently available to consumers in the United Kingdom through E-commerce channels. Bod and H&H Group will expand into traditional retail within the country in the coming months. As part of the binding licencing agreement between the two parties, H&H Group will initiate marketing and brand campaigns to drive product uptake and awareness in the UK.