What's happened?
Bod Australia Ltd (ASX: BDA, “Bod”) have announced that it has launched nine hemp-based products for the Australian market with supplements and skincare brand Swisse Wellness Pty Ltd (“Swisse”). Initially, the hemp-based products will be stocked in approximately 2,000 locations of leading retailers, including Chemist Warehouse, Coles, and Priceline Pharmacy.
What are the key highlights?
- This is the launch of the Swisse hemp range into Australia, following an exclusive global partnership with Bod secured in July 2019 with Swisse’s parent company, Health and Happiness Group Ltd - H&H Group (“H&H”) (HKSE: 1112).
- A Swisse branded sales and marketing campaign, along with in store promotions are supporting the launch to market.
- Bod and H&H will continue to collaborate on new hemp-based products and progress entry into international markets to greatly broaden the sales footprint.
