Cellmid Ltd - Agreement with Priceline for the national ranging of évolis®
Cellmid Ltd (ASX:CDY)

Agreement with Priceline for the national ranging of évolis®

Highlights

The Agreement

Cellmid have entered into a national trading agreement with API Services Australia Pty Ltd (API) for the ranging of the Company’s évolis® Professional anti-aging hair care products in Priceline Pharmacies. As part of this trading agreement évolis® will be featured in 400 of the 480 Priceline Pharmacy stores around Australia.

What's expected?

The agreement is expected to deliver exclusive offers and unique hair health advisory services to Priceline Pharmacy customers. In-store sales of évolis® Professional will be supported by the current évolis® sales and marketing team through an extensive education program about hair aging, the hair cycle and anti-aging haircare.

Guidance Re-iterated

Cellmid confirms guidance that it is on track to reach operational profitability on its Advangen consumer health business in FY2020.

What does this announcement mean?

Erik Bergseng CFA® from Mawson Graham provides perspective on this recent announcement.
Erik Bergseng CFA®
Written by Erik Bergseng CFA®
Published Nov 06, 2019

This agreement, in combination with other distribution agreements recently announced such as with Douglas GmbH, is a positive sign that the company's omni-channel distribution strategy is progressing. Given the status of Priceline in the domestic beauty sector we also believe that this agreement is further evidence that évolis® is a credible and effective product that is complimentary to Priceline's existing product range. Management have also re-iterated guidance of the Advangen subsidiary hitting operational break-even in FY2020.

The information within this section has been provided by Mawson Graham Pty Ltd and is for general information purposes only and is not intended to reflect any recommendations or financial advice. The information in this section has been prepared without taking into account your objectives, financial situation or needs. For this reason, you should consider the appropriateness of the advice or recommendation in light of your own personal circumstances, relevant risk factors, the nature and extent of your risk of loss, as well as the legal and accounting consequences before acting making an investment or trading decision regarding any Financial Product mentioned herein. While it is believed that all information sourced and contained within this section to be accurate at the time of publication, liability for any errors, omissions, accuracy or completeness of the information (except any statutory liability which cannot be excluded) is specifically excluded by Mawson Graham Pty Ltd, its associates, officers, directors, employees and agents. Past performance is not a reliable indicator of future performance. Important Disclosure: Mawson Graham Pty Ltd, its directors, associates and employees advise that they may hold securities, may have an interest in and/or earn brokerage, investor relations fees, corporate fees, and other benefits or advantages, either directly or indirectly from client transactions arising from any information mentioned within this section and in documents published within this section.
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CEO's Summary

Maria Halasz

"“We are thrilled to partner with the Priceline team, who excel in knowing their customers, and are dedicated to provide outstanding retail value and unique service.”

Maria Halasz
CEO, Cellmid Ltd

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